Jasmine Joy found her calling in 2011 when she learned how to humanely remove and relocate feral beehives on the North Shore of Oahu, HI. She established Beelieve Hawaii as a grassroots organization encompassing conservation and education. Jasmine has worked in native bee research, taught pollinator garden programs to hundreds of students, guided women's retreats, and has fostered honey bee colonies from historically and culturally significant Hawaiian landmarks. She launched an ethical apicultural school in 2021 called, Beelieve University, and will be offering it virtually in 2025.